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Lifeview is relaunching its successful Nothing About Me Without Me campaign throughout its homes.

The campaign aims to highlight the importance of genuinely involving residents in all decision-making regarding their care and everyday preferences at Lifeview.

“Our Nothing About Me Without Me philosophy is central to all we do and we’re proud to display it and promote it throughout the homes,” Lifeview CEO Samantha Jewell said.

“Staff will be wearing newly designed Nothing About Me Without Me t-shirts, posters have been put up and our team will engage residents in discussions about the importance of this message, which reinforces our commitment to asking, listening, acting on residents’ wishes and respecting their choices.”

Lifeview offers high-quality, personalised care to suit the needs of all residents in line with the company’s L.I.F.E. Principles.

Pictured below: Staff at Lifeview Argyle Court, Chelsea, proudly don their Nothing About Me Without Me t-shirts after being presented with them by the residents.