Lifeview is revving up for the second half of the year with the sponsorship of Supercars young gun Thomas Randle’s ‘Wild Card’ entry in this weekend’s The Bend SuperSprint, along with the remainder of his 2019 Dunlop Super2 Championship tilt.
With a number of residents having an interest in motorsport, the opportunity to feature the provider’s branding on the race car and a number of money can’t buy experiences for residents the partnership is seen as a win-win for both parties.
Randle, a Swinburne University mechanical engineering student and one of Australian motorsports’ most promising prospects says “The residents of Lifeview are absolute legends, they are enthusiastic, happy to try new experiences and very encouraging of my career, I hope to do them and all of my sponsors proud.
“I would like to thank Lifeview for coming on board this journey, it is really cool to have a different and progressive partner throwing their support behind me”, he added.
Lifeview CEO Madeline Gall said, “Earlier this year we undertook a brand refresh and through this sponsorship we have a great opportunity to extend awareness of who we are and what we do, to a whole new audience.
“We are known as a company that likes to do things differently, to lead through innovation and to mix things up a little. This is evident through some of our other marketing and brand activation activities such as the Tea Time with Tommy segment filmed in collaboration with Network Ten’s The Project and comedian Tommy Little, and our annual participation in the Pride March.
“This activation gives us the opportunity to continue with this approach as well as to expand on resident experiences as they follow Tom’s journey, interact with him and his Mustang at our homes, and later in the year have the opportunity for a hot lap in a true Supercar at the renowned Sandown International Raceway”, Ms. Gall added.
The Bend SuperSprint takes place this weekend, August 23-25, in South Australia, followed by the Bathurst, Sandown and Newcastle events in October and November. All events will be broadcast on Fox Sports 506 with highlights on Network 10 and 10 Bold.
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